Most parents dream of their children becoming doctors—and for good reason. Doctors are trusted, respected, and change lives every single day.
While many of our peers walked that path, we were pulled in a different direction. Strategy made more sense to us than science. We were drawn to behaviour patterns, not body scans. And we saw the magic in the right message landing in front of the right person at the right time.
We started our careers inside Melbourne’s top marketing agencies, learning the inner workings of high-performance campaigns and sharpening the instincts that separate average from exceptional. It was fast-paced, competitive, and results-obsessed—and we thrived in it.
Soon after, we started our own agency, Collab Lab, to bring a sharper, no-fluff approach to digital marketing. We helped brands grow across industries, across borders, and across channels. But something kept pulling us back to healthcare.
We kept running into the same pattern—brilliant GPs with empty waiting rooms, experienced dentists with no online visibility, specialist physicians doing life-changing work that no one could find on Google. Again and again, we saw good clinics being held back by bad marketing.
That’s when we got to work. We took everything we knew, stripped away the jargon, removed the guesswork, and built a system that could work across practices of all shapes and sizes.
We called it the P.A.T.I.E.N.T. Framework—a seven-step roadmap that Plans, Attracts, builds Trust, Integrates your digital presence, Engages prospects, Nurtures leads, and Tracks every opportunity with clarity.
In 2020, we launched Pracxcel to deliver this framework at scale. Clinic by clinic. Suburb by suburb.
And because we believe so deeply in what we do, we back every engagement with our Patient Booking Promise. If we don’t deliver the number of new patients we agree on, we refund your management fees.
No fluff. No excuses. Just accountability you can count on.
Today, our growth engine runs inside clinics across Australia—from Brisbane to Perth—turning clicks into calls, calls into consultations, and consultations into thriving patient communities.
We opened our doors in Melbourne in 2020 with one clear goal—make marketing work as reliably as your most trusted clinical tool. Sharp strategy designed for healthcare, and results you can feel in your appointment book. Since then, we’ve helped practices across Australia grow with less chaos and more control by using systems that scale and messaging that converts.
To help Australian clinics grow sustainably and ethically using digital systems built for consistency, clarity and real-world impact. Because marketing should feel like a revenue engine, not a gamble.
To be the growth partner clinics call when they’re done with trial and error and ready for booked calendars, loyal patients and reputation that spreads both online and offline.
Sanam started out in the fast-paced world of digital agencies, but it was healthcare that gave his work real meaning. Over the past decade, he’s led growth campaigns for medical, dental and allied-health practices that have doubled patient intake, slashed no-show rates, and rebuilt local reputations from the ground up.
As the founder of Pracxcel, Sanam is still in the trenches—guiding strategy, refining performance and making sure every campaign runs through the P.A.T.I.E.N.T. lens.
Clinic Growth Architect
Compliance First Strategist
Conversion Led Thinker
Never Behind the Curtain
A 7-step blueprint to sustained patient growth:
We dig deep into your digital footprint, patient journey and competitive landscape. You’ll walk away knowing exactly what’s working, what’s broken and what’s holding your growth back.
We launch SEO and paid campaigns tailored to capture high-intent local searchers who are already looking for the care you provide.
We help you earn and showcase trust through automated review systems, patient-first messaging and reputation tools that make you the obvious choice.
We rebuild your digital presence for performance—high-converting websites, live chat, and Google Business optimisations that remove friction at every step.
Your brand stays top of mind with consistent content, ads and local touchpoints designed to connect and convert.
CRM automation, reminders and smart follow-ups turn cold leads into confirmed bookings and build patient loyalty from the first click.
No mystery metrics. Just clean dashboards, transparent insights and reactivation campaigns that bring lapsed patients back through your doors.
A 7-step blueprint to sustained patient growth:
We dig deep into your digital footprint, patient journey and competitive landscape. You’ll walk away knowing exactly what’s working, what’s broken and what’s holding your growth back.
We launch SEO and paid campaigns tailored to capture high-intent local searchers who are already looking for the care you provide.
We help you earn and showcase trust through automated review systems, patient-first messaging and reputation tools that make you the obvious choice.
We rebuild your digital presence for performance—high-converting websites, live chat, and Google Business optimisations that remove friction at every step.
Your brand stays top of mind with consistent content, ads and local touchpoints designed to connect and convert.
CRM automation, reminders and smart follow-ups turn cold leads into confirmed bookings and build patient loyalty from the first click.
No mystery metrics. Just clean dashboards, transparent insights and reactivation campaigns that bring lapsed patients back through your doors.
Meet the creative brains, number-crunchers, and digital tacticians who make the magic happen.
Sr Sales Manager
Performance Marketing Head
Creative Head
30 N Gould St Ste N Sheridan, WY 82801
Tell us a bit about your practice and we’ll handle the rest.
