Reach patients precisely when they are ready to book, and make sure your clinic is their first choice.
Appear ahead of local competitors when patients search for care, ensuring your practice is seen first. Capture high-intent clicks with patient-focused ads that are fully AHPRA-compliant. Build trust from the very first impression with clear, honest messaging. Then, convert that traffic into real bookings through optimised landing pages designed to guide patients smoothly from interest to appointment.
Rated 4.7 Stars
At Pracxcel, we’re a Healthcare PPC Agency focused on delivering qualified patient leads, not just empty clicks.
We take the time to understand your services, your ideal patient profiles, and the areas you want to target. This ensures every advertising dollar supports meaningful outcomes.
Our specialists create and manage compliant, high-converting campaigns, using smart audience segmentation and localised creative that guides patients from search to booking.
Through continual testing and enhancement, we improve cost-per-lead performance over time, while maintaining alignment with AHPRA, the Privacy Act, and Google’s healthcare advertising rules.
We know the urgency of patient appointments and how medical practices operate
Ads that follow AHPRA, Privacy Act, and Google’s health policy guidelines
See every click, call, and conversion clearly
No lock-in contracts, just results that build long-term partnerships
We know the urgency of patient appointments and how medical practices operate
Ads that follow AHPRA, Privacy Act, and Google’s health policy guidelines
See every click, call, and conversion clearly
No lock-in contracts, just results that build long-term partnerships
From single-practitioner clinics to large, multi-site groups, our approach adapts to your size and your specialty, with the flexibility to grow as you do.
We build a complete PPC ecosystem designed to convert, while protecting your practice from compliance risks.
Smiles In Currambine wanted more cost-effective search-ad leads for routine dental work. Their cost-per-lead was higher than expected. We optimised campaigns and landing pages, reducing CPL and boosting booked appointments.
Cost-per-lead down
Leads up
ROI up
Grit Physio aimed to fill more appointment slots through search ads. Their campaigns lacked focus on high-intent patients. We restructured keywords and ads, delivering a notable rise in new bookings.
Leads up
ROI up
Cost-per-lead down
Empower Me Psychology sought to increase therapy-session bookings via Google Ads. Their ads were generating few conversions. We refined audience targeting and ad copy to lift lead volume and lower CPL.
Cost-per-lead down
Leads up
Conversion rate up
Future Chiropractic wanted to grow patient bookings via Google Ads but saw minimal initial results. Their campaigns needed clearer service segmentation. We launched targeted ad groups with negative-keyword rules, doubling weekly appointments.
Cost-per-lead down
Bookings up
CTR up
Our Google Ads spend is finally delivering affordable bookings each week — great result from Pracxcel’s optimisation.
Smiles In Currambine
Pracxcel restructured our ads to focus on high-intent patients. It’s now consistent and cost-effective.
Grit Physio
They cleaned up our Google Ads account and we saw instant results — more calls, more bookings, and better ROI.
Future Chiropractic
PPC places your practice in front of patients actively searching for care, driving immediate visibility and conversions through carefully targeted campaigns.
Many clinics see enquiries within a few days, while full optimisation usually takes two to four weeks.
Yes, we write ad copy carefully, avoiding testimonials, before-and-after images, or unverified claims in line with AHPRA and Google’s advertising policies.
Healthcare advertising must comply with AHPRA, Google Ads healthcare policies, and privacy regulations to avoid breaches or ad disapprovals.
Certain treatments, such as cosmetic procedures, mental health, or fertility services, face stricter ad guidelines and must follow disclaimers or limitations to stay compliant.
Search campaigns target specific keywords and appear in search results, while Performance Max uses Google’s AI to reach audiences across YouTube, Maps, and other channels to expand your reach.
We manage Search, Performance Max, Display remarketing, and Local Services Ads, each tailored to healthcare and your patient goals.
Using CallRail, Google Tag Manager, and Intellilens, we track calls, form submissions, and appointment bookings for complete transparency.
Key metrics include cost per lead, conversion rate, call tracking, booking confirmations, and quality scores to ensure strong patient acquisition.
We test campaigns weekly, refining creative, keywords, bids, and landing pages to keep CPL low and growth high.
Remarketing helps re-engage visitors who showed interest but didn’t book right away, reminding them of your services across Google’s display network.
Yes, with suburb-specific targeting, compelling creative, and dynamic bidding strategies, you can successfully compete even in crowded markets.
Healthcare PPC is more challenging than other industries due to compliance, data privacy, and restricted claims. A specialist agency balances these rules with proven ad strategies to deliver safe, effective patient growth.
Yes, our frameworks work across single or multi-location practices and adapt as you expand.
Don’t leave the next local patient to your competitors. Let Pracxcel help you get found first and booked faster, with policy-compliant PPC campaigns built to grow your clinic.
30 N Gould St Ste N Sheridan, WY 82801
Tell us a bit about your practice and we’ll handle the rest.
