Grow Your Patient Community with Healthcare Social Media Content That Converts Engagement into Action

Stay visible and relevant all year round.

Patients do not only search on Google; they also scroll, follow, and engage across social platforms. Consistent, compliant content on Facebook, Instagram, and your Google Business Profile helps your practice stay trusted and top-of-mind when they are ready to book. Plus, we help you reconnect with your existing followers, sharing timely updates and special offers to bring former patients back to your clinic.

Pracxcel's Healthcare Marketing Professionals

Australia's Fastest Growing
Digital Agency

Australia's Fastest Growing Healthcare Digital Agency

Rated 4.7 Stars

Consistent Posting That Builds Local Awareness & Authority

While you focus on caring for patients, Pracxcel keeps your clinic active and visible online. From seasonal updates to helpful health tips, we create, schedule, and manage polished, compliant, on-brand content across your Facebook, Instagram, and Google Business Profile.

Our 3-Step Roadmap to Healthcare Social Media Success

01

Develop Your Content Strategy

We collaborate with you to identify key services, seasonal messages, and common patient questions. This forms a content calendar that not only attracts new patients but also re-engages your existing followers with news, updates, and practice offers.

02

Craft Engaging, Compliant Posts

Our designers and writers create professional visuals and compelling captions that align with your brand and meet AHPRA and Privacy Act guidelines.

03

Share and Monitor Across All Platforms

Your posts are published consistently across Facebook, Instagram, and Google Business Profile, maintaining your clinic’s visibility and trust while also encouraging previous patients to return for appointments.

Top social media platforms to use for healthcare marketing

Why Australian Clinics Choose Our Healthcare Social Media Agency

Purpose-built for healthcare

We educate, inform, and inspire without crossing compliance lines

Completely done-for-you

Save hours each week while maintaining a professional, active presence

Designed to convert

Turn casual followers into real patients

Reliable consistency

No more worries about “what to post” next

Trusted by 312 Clinics Across Every Specialty

From solo practices to large, multi-location healthcare groups, our flexible content strategies adapt to your clinic’s growth and audience.

Our Healthcare Social Media Pillars: Designed for Engagement and Compliance

Our organic social services support your clinic’s reputation and growth, while bringing previous patients back to your practice.

01

Custom Monthly Post Creation

02

Google Business Profile Content

03

Visual & Copy Branding

04

Scheduling & Reporting

Tools & Platforms We Use to Keep Your Clinic Consistent

We use best-in-class tools to deliver reliable, measurable, and compliant results:

Case Studies: Social Content That Drives Real Patient Engagement

FDP Case Study

Case Study

Family Dental Practice

Family Dental Practice wasn’t posting regularly on social media or their Google Business Profile, limiting local visibility. They missed out on profile interactions and calls. We created weekly GBP and social posts to keep them front of mind.

70%

Profile views up

25%

Calls up

30%

Map ranking up

SML Case Study

Case Study

Smilogy

Smilogy needed to maintain brand presence between appointments but lacked regular social or GBP content. Their hold on local awareness was slipping. We introduced coordinated posts across channels to boost visibility and enquiries.

50%

Visibility up

30%

Calls up

40%

Engagement up

YS Case Study

Case Study

Your Smile

Your Smile’s social feeds and GBP were dormant, resulting in minimal engagement. Potential patients had no fresh updates to act on. Our consistent posting schedule increased both interactions and enquiry calls.

60%

Interactions up

20%

Website clicks up

15%

Calls up

FD Case Study

Case Study

Flagsmile Dental

Flagsmile Dental rarely updated its GBP and social channels, so local engagement stalled. They were missing valuable patient interactions. We rolled out targeted weekly posts, lifting profile views and calls.

70%

Profile views up

35%

Engagement up

25%

Calls up

What Our Clients Are Saying

Trustpilot Logo

Pracxcel’s regular Google Business and social posts kept us top of mind locally — profile views and calls are up.

Dr. Fiona Gallagher

Family Dental Practice

Facebook Logo

Coordinated posts across GBP and social channels have boosted our visibility and patient bookings.

Dr. Luke Cronin

Smilogy

Yelp Logo

Weekly posts by Pracxcel increased our profile views and new patient calls. It’s been a game-changer.

Dr. Ann Chen

Flagsmile Dental

Social Media & GBP Posting FAQs

Most clients receive two social posts and two Google Business Profile posts per month, depending on the package.

Yes, you’ll receive a content calendar for review and approval ahead of publishing.

Educational information, team introductions, clinic news, and service updates are safe. We avoid testimonials, guarantees, or before/after images unless permitted.

Yes. Active GBP content supports local search visibility and higher engagement rates.

Of course. Our service complements yours — you can still share spontaneous stories or in-the-moment news anytime.

Stay Top-of-Mind With Content That’s Compliant, Consistent & Compelling

Patients are always scrolling and discovering. Is your clinic showing up for them? Let Pracxcel help you stay visible, relevant, and trusted with engaging, compliant content across Facebook, Instagram, and Google Business Profile — while keeping your existing followers connected and bringing old patients back with timely news and offers.

We’ve Built the System. Now Let’s Plug You In.

Tell us a bit about your practice and we’ll handle the rest.

Smilogy

Hadfield Family Dental

Flagsmile Dental

Family Dental Practice

Aurora Smiles

Dentistry IQ