Reach the right patients faster with a Healthcare Social Media Marketing Agency that drives measurable results

Your ideal patients are scrolling RIGHT NOW.

As a dedicated Healthcare Social Media Marketing Agency, Pracxcel creates strategic Facebook and Instagram campaigns tailored for all types of Australian healthcare practitioners. We help you attract new patients, build trust, and drive real bookings through a compliant and results-focused approach.

Pracxcel's Healthcare Marketing Professionals

Australia's Fastest Growing
Digital Agency

Australia's Fastest Growing Healthcare Digital Agency

Rated 4.7 Stars

Why Facebook and Instagram Ads Work for Healthcare Clinics

If you’re an Australian healthcare practitioner, our Healthcare Social Media Marketing Agency delivers:

How We Run Social Media and Retargeting Campaigns

01

Define Your Patient Audiences

We work with you to segment cold, warm, and lookalike audiences based on your clinic goals and patient data, while fully respecting the Privacy Act.

02

Launch and Refine Targeted Campaigns

From lead forms to carousel and video ads, Pracxcel designs creative that is compliant, engaging, and proven to drive action.

03

Optimise for Bookings, Not Just Clicks

Through weekly A/B testing of ad copy, images, and audiences, we maximise every advertising dollar to convert patient enquiries into appointments.

How We Run Social Media and Retargeting Campaigns for Cardiologist

Why Australian Healthcare Clinics Choose Pracxcel

Healthcare-Focused Expertise

We specialise in social campaigns for doctors and allied health, not generic industries

Privacy-Compliant

Ads and processes built to respect the Privacy Act and AHPRA regulations

Performance-First Thinking

Designed for genuine patient bookings, not vanity metrics

Flexible Campaigns

Adaptable to your clinic’s size and growth ambitions

Why Australian Healthcare Clinics Choose Pracxcel

Healthcare-Focused Expertise

We specialise in social campaigns for doctors and allied health, not generic industries

Privacy-Compliant

Ads and processes built to respect the Privacy Act and AHPRA regulations

Performance-First Thinking

Designed for genuine patient bookings, not vanity metrics

Flexible Campaigns

Adaptable to your clinic’s size and growth ambitions

Trusted by 312 Clinics Across Every Specialty

From solo practitioners to multi-site medical groups, our Facebook and Instagram strategies scale to your practice structure and specialty.

Our Facebook and Instagram Ad Pillars: Built for Healthcare Results

Every campaign we run is designed to generate bookings while protecting your brand.

01

Prospecting Campaigns

02

Retargeting and Dynamic Ads

03

Creative and Copywriting

04

Tracking and Optimisation

Tools and Platforms We Use for Effective Healthcare Ads

We combine industry-leading tools to deliver scalable, transparent results:

Case Studies: Social Ads That Deliver Patient Growth

SML Case Study

Case Study

Smilogy

Smilogy sought to build awareness of its new teeth-whitening service on social channels. Their ads weren’t reaching enough local prospects. We ran brand-awareness and retargeting campaigns, growing their following and whitening enquiries.

80%

Followers up

30%

Leads up

50%

Reach up

SF Case Study

Case Study

Set Focus

Set Focus is a new counselling practice aiming to build local trust and bookings. Their social reach was very limited. We created image-driven Facebook ads, driving higher impressions and warm enquiries.

1.2K

Impressions up

18%

Conversion rate up

40%

Engagement up

DIQ Case Study

Case Study

Dentistry IQ

Dentistry IQ publishes dental articles but wasn’t converting readers into patients. Their Facebook lead-forms underperformed. We deployed targeted lead-gen ads to engaged readers, boosting consultation bookings.

50%

Form submissions up

40%

CPL down

35%

Conversion rate up

IS Case Study

Case Study

Infusion Sydney

Infusion Sydney wanted to convert curious site visitors into IV-therapy appointments. They had no retargeting strategy in place. We launched Instagram lookalike and retargeting ads, lifting both leads and bookings.

35%

Leads up

22%

Bookings up

50%

CTR up

What Our Clients Are Saying

Google Logo

Their targeted lead-gen ads turned our readers into consultation bookings. A smart investment by Pracxcel.

Dr. Silfat Shamali

Dentistry IQ

Facebook Logo

As a new practice, we needed awareness fast. Pracxcel’s image-driven Facebook ads delivered the trust and bookings we wanted.

Rufia Valiff

Set Focus

Yelp Logo

Pracxcel introduced lookalike and retargeting ads that turned curious visitors into confirmed appointments.

Samantha Kim

Infusion Sydney

Social Ads FAQs: What Healthcare Clinics Often Ask

A specialist agency like Pracxcel understands AHPRA and TGA rules, helping you advertise responsibly while driving conversions.

Every creative and caption is reviewed against AHPRA guidelines. We remove any risky claims, testimonials, or unverifiable promises.

We start with prospecting to fill your audience funnel, then introduce retargeting after one or two weeks of behavioural data.

Typically, most practices see bookings within a few weeks from launch.

Yes, we manage Facebook PPC campaigns and boosted posts for healthcare practices. We build campaigns to promote appointments, screenings, and wellness services with transparent messaging, ensuring they comply with AHPRA guidelines while reaching high-intent audiences in your local area.

Absolutely. We offer ongoing creative refreshes, compliance reviews, performance reporting, and audience optimisation.

Attract New Patients and Reconnect Warm Leads with Confidence

Stop letting patient opportunities slip by. From prospecting through to smart retargeting, Pracxcel helps you fill your appointment books with qualified patients using ethical, AHPRA-compliant Meta campaigns.

We’ve Built the System. Now Let’s Plug You In.

Tell us a bit about your practice and we’ll handle the rest.

Smilogy

Hadfield Family Dental

Flagsmile Dental

Family Dental Practice

Aurora Smiles

Dentistry IQ